In framing this idea of global communication, Crowley introduced the idea that our communication from a government perspective should form a strategic narrative. As the only real constant factor of our world presence is our credibility, we must both inform and develop the perception of the U.S. through the ideas we convey. This all began in the Cold War when everything the U.S. did was in a vast and very public global context. However, as time has progressed to the present day we have lost a sense of our global impact through communication. Crowley felt that in the current climate we overlook the effect of what we say and do on our home front and therefore have lost a balanced perspective and strategic narrative.
In recommending action for the future, he felt that we needed economic, social, and political reform while simultaneously increasing global communication. However, this is a tricky endeavor. As the nature of communication changes with such technologies as social media, the efficacy of global communication in fact decreases. This makes it all the more important that we “practice what we preach” and create a dual-pronged attack of both speaking our ideals and displaying them. This then led into some additional discourse on Wikileaks and social media.
This idea of a strategic narrative, especially from a policy sense, was very intriguing to me. From our lives here in the U.S., I think we lose sight of the effect our policy example has on the rest of the world and how important it is that we convey the right message with both our actions and our words. In completing the final policy brief and presentation, I think we touched on this a small bit but in general I wish that this idea was incorporated into more policy discussions. Yes, U.S. policy is primarily aimed and pursuing the interests and achieving the goals of this country. However, P.J. Crowley’s presentation highlight the fact that while this make be true, we should still be aware of the ripple effect this choices have on the rest of the globe.